Blue Dart Rebrands Express Delivery Service To Bharat Dart Amid India Name Change Debate

According to Blue Dart, Bharat Dart is a ‘time-sensitive delivery backed by speed, security, and handling with value-added features, and benefits like complete visibility on the last mile through a robust system and easy payment options.’

Blue Dart Rebrands Express Delivery Service To ‘Bharat Dart’ Amid India Name Change Debate

New Delhi: Prominent logistics company Blue Dart announced on Tuesday that it is rebranding its premium delivery service in India, transitioning from “Dart Plus” to “Bharat Dart.” This move comes at a time when there are speculations that the government could rename the country from ‘India’ to ‘Bharat.’ “This strategic transformation marks a milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat,” Blue Dart said in a company filing today.

The company added that the decision was made after “extensive research” into aligning itself with “customers’ evolving needs”. The statement further reads, “Blue Dart Express Limited invites all stakeholders to join on this transformative journey as the company continues to connect Bharat to the world and the world to Bharat”.

The announcement comes after invites to G20 delegates were sent from the ‘President of Bharat’ – instead of ‘President of India’ – sparking a political row. There has been speculation that the special session of Parliament starting September 18 may witness the government moving to formalise the name change. Prime Minister Narendra Modi‘s nameplate during the New Delhi G20 Summit also identified him as the leader of ‘Bharat’.


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