Australia’s battle of the burger is about to heat up with US fast food giant Wendy’s planning to hit our shores in a char-grilled challenge to big chains already feeding the masses.
No relation to the icecream chain already delivering dairy delights here and in New Zealand, this Wendy’s was the fifth-ranked fast food outlet in the US in 2020 by industry bible, QSR Magazine, and already boasts more than 6500 outlets across the States.
Watch the video: Fast food giant sets sights on Aussie shores.
For more Food related news and videos check out Food >>
And its key to this growth: burgers. Big old burgers.
For example, there’s the Dave’s Triple Cheeseburger – weighing in with a whopping 1160 calories. That’s almost half the recommended dietary requirement of calories for men and more than half that for women.
And another point of difference – thinking inside the square when it comes to meat delivery thanks to its square-shaped burger patties.
The chain also offers nuggets, fries, shakes, breakfast items and even more esoteric offerings, such as the Pretzel Bacon Pub Cheeseburger (which features a slightly threatening-sounding warm beer cheese sauce).
But despite its hefty ranking as a food purveyor Stateside, it will be a rather subdued foray into the Oz fast food fight with Wendy’s planning just 10 stores to start with – and they will still be a year or two away.
Given the stranglehold of major chains already well established here, is that approach likely to work?
Retail analyst Steve Kulmar was blunt: “I suspect not.”
“They’ll be going right up against MacDonald’s and Hungry Jack’s,” he told 7NEWS.
“Opening 10 stories is really a trial. It still says to me they’re trialling the market. They’re unsure.”
If you’d like to view this content, please adjust your .