Arab News Japan
Shiseido recently announced its global partnership with Academy Award winning actor and fashion icon Anne Hathaway for VITAL PERFECTION, Shiseido’s leading age-defying skincare series.
According to the cosmetics brand, “Hathaway’s authenticity is loved across the globe, and her timeless elegance, combined with her dedicated work with the UN and other charitable work reflect a deep strength. Through her work, we have witnessed an inspiring woman who encourages us to reach our inner potential to create a better world.”
Shiseido said it believes that Hathaway perfectly represents the versatility of VITAL PERFECTION series, which enables you to reach the greatest potential of your skin.
The brand hopes to encourage its customers to embrace their current stage in life, to try new things, and to adapt, through conveying the message, “Potential Has No Age.”
Based on decades of research, VITAL PERFECTION goes deeper than anti-aging products to work harmoniously with the skin’s natural processes to harness its potential.
“While Ms. Hathaway has earned ever-increasing respect globally for her range as an actor, and her many talents, it is her sophistication, resilience and her respectful perspective of inner and outer beauty that make her the ideal Ambassador for VITAL PERFECTION” Shiho Nagasaka, Vice President of Global Marketing and Communication for Shiseido, said.
Hathaway explained how “Potential Has No Age” resonates with her and her life experience.
Hathaway was also drawn to VITAL PERFECTION’s philosophy of harmonious cooperation with the skin’s natural processes and potential.
“I love that the VITAL PERFECTION has been created to work harmoniously with the body. VITAL PERFECTION is based on research that taps into the same networks that encourage the flow of nutrients to nourish skin and ensures it looks its best, working efficiently and naturally with the body, giving the best possible skincare results.”
“I’ve always admired the philosophy of VITAL PERFECTION, how it combines simple elegance, complex tradition and knowledge gained over time in such a balanced and nuanced way,” said Hathaway.