Band, Baajaa, Baaraat to Boost Tourism: Mann Govt Announces Plan to Promote Amritsar as Wedding Destination

Amritsar has the potential to emerge as a preferred destination wedding location like Udaipur, Jaipur, and Goa, said CM Mann. (File photo/PTI)

A first-of-its-kind Celebration Point will come up in the city, while the Punjab government also plans to set up a film city as well as push ecotourism

In an attempt to give a major push to the tourism sector and cash in on the thriving destination wedding market in the country, Punjab chief minister Bhagwant Mann on Monday announced that his government would set up a Celebration Point in Amritsar, spread over 50-100 acre. The proposed facility would have marriage palaces, banquet halls, and three or four-star hotels.

The chief minister said this first-of-its-kind Celebration Point would be instrumental in boosting tourism.

“We are planning to set up a Celebration Point where families can stay and perform weddings. The idea is that besides celebration, families, as well as newly-wed couples can visit the Golden Temple,” he said, addressing a gathering during the inaugural function of the first Tourism Summit and Travel Mart at Amity University.

He said Amritsar has a footfall of one lakh devotees daily with most tourists visiting the Golden Temple to pay obeisance before heading to the Attari border to witness the Beating Retreat ceremony. The city has the potential to emerge as a preferred destination wedding location like Udaipur, Jaipur, and Goa, said the CM.

In addition to this, the chief minister also said that a film city would be established for shooting, post-production, and release of motion pictures. Also, ecotourism was being promoted as the state was blessed with a bounty of natural resources, he said, adding that sites like Chamror Pattan and others would be promoted.

“Due to the concerted efforts of the state government, investment worth Rs 50,840 crore has been roped in,” Mann added.

He said that Tata Steels has made the biggest investment in the state after Jamshedpur, adding that other companies like Jindal Steel, Verbio, Tafe, Hindustan Lever, and others have also joined in. Mann said that with this initiative, more than 2.25 lakh youth will get employment in the state.

The chief minister said that now Punjab has an industry-friendly government with a real single-window system for corporates.

Rolling out the red carpet for the industrialists, the CM urged them to make optimum use of the best law and order, a congenial atmosphere backed by excellent infrastructure, power, skilled human resources, and the best industrial and work culture to spread their businesses.

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